Fan Engagement Approach
Sunderland AFC is implementing a new approach that places the fan at the core of our operation and central to all decision-making. A fan centric operation will move our club forward.
This includes:
1 - Defined vision and leadership buy-in
2 - Deeper understanding of our fanbase
3 - Engaged and empowered staff
4 - Service delivery excellence
In short, we can articulate what makes SAFC special and ensure our people live and breathe it everyday. Each department at the football club is connected to this fan engagement plan and is held accountable to deliver against these principles in everything that they do. As a result, fans will feel a very different football club, one that delivers frequently and across more lines of its operation. We believe this makes for a good business, one that drives sustainable growth by creating the highest possible levels of emotional investment from fans.
To review our Sunderland AFC fan engagement plan please visit: