1. HOSPITALITY PACKAGES
The following Terms and Conditions apply to your use of the Hospitality Package for the 2024/25 Season:
1.1 The hospitality packages (“the Hospitality Packages”) that Sunderland Association Football Club Limited (“the Club”)
provide are set out on www.safc.com/hospitality relating to the Stadium of Light or any other venue in which Hospitality
Packages are offered by the Club (“the Stadium”), as amended from time to time.
1.2 The Club reserves the right to make any changes to the Terms and Conditions of the Hospitality Packages which are
required to conform with any applicable safety or other statutory requirements where any change does not materially
affect the nature or quality of the package or the performance of associated services. The Club will notify you of any
such change.
1.3 Force Majeure Event: any event or occurrence which prevents any match(es) taking place for which a Hospitality
Package is valid, including but not limited to, fire, explosion, subsidence, structural damage, in and/or around the
Ground, strike, epidemic, pandemic, war, military operation and/or any legislation, regulation, ruling or omission of any
relevant government, court, competent national authority or governing body.
1.4 Guests must advise the Club of any accessibility needs at the time of booking.
2. ACCEPTANCE OF THESE CONDITIONS
2.1 When you make a booking with the Club, you agree to be bound by these general terms and conditions of sale
(“General Conditions”) which, once your booking has been accepted by the Club, will constitute a binding contract
between you and the Club or any agent of the Club insofar as this contract provides (“Contract”).
2.2 The Club may update or amend these General Conditions at any time. The Club will notify you of any changes. Any
such changes will not affect any bookings you have already placed with the Club but any future bookings you make will
be subject to the updated General Conditions.
2.3 When making the booking you confirm that you are at least 18 years of age and are capable of entering into the
Contract. If the booking is made for or on behalf of a minor, the Contract remains between the Club and the responsible
adult making the booking.
2.4 The date and kick-off time of each match is subject to change. The Club shall have no liability to you if a match is re-arranged, other than that you shall be entitled to use your hospitality package to attend the re-arranged match.
3. PRICE AND PAYMENT
3.1 The relevant prices for the Hospitality Packages are set out on the Club website www.safc.com. Please note that the
Club may alter or amend these prices from time to time. Any amendments to the prices will not affect any existing
bookings you have made.
3.2 For the avoidance of doubt, all prices quoted are exclusive of VAT, at 20% (unless stated) which is payable by you in
addition. The price including vat can also be discussed with you.
3.3 Should you book a Seasonal Matchday Hospitality Package you will be required to pay the full balance on or before 1
June 2024 (unless prior arrangement has been made with the express written authority of the Club for you to enter into
the Direct Debit scheme). Should a prior direct debit arrangement be made with the Club, then the Club will require you
to pay the full balance in four equal instalments commencing on 1 June 2024 thereafter 1 August 2024, 1 October 2024
and the final instalment will be due on 1 December 2024. For the avoidance of doubt, the Club will invoice
you in full for the relevant amount of your agreed package in advance of the relevant payment due dates.
3.4 Please note the only payment options are invoice in full, the four payment direct debit scheme, or credit/debit card
payment in full on booking. We do not offer any other instalment or payment plans. To qualify for the four payment
direct debit scheme for the 2024-25 season you MUST submit the direct debit form no later than the 15th April 2024
and you must have completed all details and signed the form. We will not be able to accept any clients onto the four
payment direct debit scheme after this time and will require payment in full for your hospitality booking.
3.5 Should you book a Match-to-Match Hospitality Package you will be required to pay the full balance due at the time of
making the booking.
3.6 In the event that any payment due by you to the Club is late, the Club may charge you interest at a daily rate for the
time being of 4% above Barclays Bank Plc base rate until such time as full payment is received.
3.7 In the event of non-payment within the required timescale the Club reserves the right to withhold the Hospitality
Package without further notice and without being liable for loss of any match day fixtures you have been unable to
attend. Should the Club withhold the Hospitality Package because of non-payment, this will not negate nor reduce your
liability in respect of the Hospitality Package; you will remain liable for all charges as per the Contract.
3.8 In the event of any agreed instalment/payment not having been received by the due date, the Club reserves the right to
refuse admission to you and your guests.
3.9 In respect of a Hospitality Package for a Seasonal box, should any payment owing by you to the Club not be received
on time, the Club may reserve the right to refuse entry into the Relevant Match regardless of whether payment is made
after the Relevant Cut Off Period but prior to the Relevant Match.
3.10 Prompt payment and adhering to any payment plan is mandatory.
3.11 It is the responsibility of guests to ensure that they have sufficient battery on their mobile phone device to be able to
access their digital ticket throughout their visit.
4. GROUND REGULATIONS
4.1 It is important that particularly on Match days an appropriate standard of behaviour is observed and adhered to. By
purchasing the Hospitality Package you thereby agree that you will comply with the Stadium of Light Ground
Regulations (“Ground Regulations”) (a copy of which is displayed in the Stadium and available on the Clubs website)
and all other rules, regulations and conduct policies in force by the Club from time to time.
4.2 You are also responsible for the behaviour of your guests, and you must ensure that your guests also comply with the
Ground Regulations and any other such rules, regulations and conduct policies in force by the Club from time to time.
The Club will inform the Police in all cases of suspected drug taking, violent behaviour or other illegal activity. The Club
operates a zero-tolerance approach to physical or verbal abuse and any discriminatory behaviour towards staff or
customers.
4.3 You accept that if you or any of your guests are deemed to be acting in an unreasonable or inappropriate manner you
may be asked to leave the Stadium by the Club, and your right to return on future occasions may be denied or
restricted subject to the decision of the Club. This information may also be passed to the Police if appropriate.
4.4 The Club reserves the right to refuse access to you or any of your guests not complying with the Club’s dress code. For
the avoidance of doubt, the dress code is different in each suite and your responsibility to ensure your guests are made
aware of it before arriving at the Stadium. Dress codes are stipulated in guests’ itineraries prior to attending. Further
information can be sought from the Commercial Sales team upon booking. If clients have invited away fans into the
Clubs’ Hospitality, they are not permitted to wear any away colours or kit.
4.5 The Club reserves the right to refuse access to anyone who in the Club’s reasonable belief is behaving in an
inappropriate manner or anyone who may bring the Club’s good name into disrepute.
4.6 All clients must advise the Club in advance of the fixture if their party includes any wheelchair users or if their party
requires any special measures, to enable the Club to take appropriate steps to ensure the comfort and access of each
guest.
4.7 Smoking and vaping is prohibited within the whole of the Stadium.
4.8 The Club is a licensed premise for the sale and distribution of alcohol, therefore the four licensing objectives apply as
according to the Licensing Act 2003 (protection of children from harm, prevention of public disorder, prevention of crime
and disorder, and ensuring public safety). The Club reserves the right to refuse access or ask to leave any clients who
act in contravention of these objectives.
4.9 Guests agree to abide by the Guest Wi-Fi Terms and Conditions.
4.10 Children aged below 2 years are not permitted in the Stadium bowl. Guests who do bring under 2-year-olds are
requested to remain with them in their suite or box throughout their visit.
5. EXECUTIVE BOXES
5.1 When you make a booking for a Hospitality Package which involves the use of an Executive Box (“Executive Box”) the
Club will grant you a licence to use the Executive Box on the following terms and conditions: you must at all times use
the Executive Box and all other parts of the Stadium to which you have access (including but not limited to all means of
access to the Executive Box and the Magic Moments Bar) in a proper and lawful manner and not in any way so as to
cause a nuisance, annoyance or inconvenience to the Club or any other person;
5.2 You are responsible for ensuring that all your guests have the appropriate tickets for the Executive Box. Such tickets
must be shown when requested by a Club representative and upon entry. Any of your guests who are unable to show
the appropriate ticket will not be admitted to the Stadium, and if already inside the Stadium may be asked to leave;
5.3 All furnishings and fittings in the Executive Boxes are the property of the Club. You undertake to keep the Executive
Box in good condition (fair wear and tear only accepted) and you will be responsible for the cost of making good any
damage, which you or your guests cause to the Executive box;
5.4 The number of guests permitted to use the Executive Box at any one time is limited by the Club (and confirmed in
writing). For the avoidance of doubt, you are not permitted to allow any additional guests into the Executive Box above
the maximum permitted and notified to you by the club; the amounts of guests must match the amount of hospitality
tickets that you hold, you are not permitted to invite additional guests into your Executive Box including post-match if
you do not have a purchased Executive Box ticket for them.
5.5 Only food and drink supplied by the Club may be consumed in the Executive Box. The Club reserves the right to
confiscate any food or drink that has been brought into the Stadium.
5.6 Under no circumstances shall any unsealed or open alcoholic liquor be taken out of the Executive box and into any
other part of the Stadium for consumption;
5.7 The Club agrees to provide you with all reasonable service to the Executive Box and Magic Moments Bar, including
host service, lighting and heating. Food, non-alcoholic and alcoholic drinks will also be supplied as per clauses 6.2 and
6.3 below. Alcoholic drinks will be supplied subject to the consent of the local authority as detailed in the Clubs’ premise
licence.
5.8 The Club will grant you access to the Executive Box and allow you to use the Executive Box on any day on which any
first team League matches involving the Club are to be played at the Stadium during the following times: for afternoon
matches – 3 hours prior to kick off and 1 hours after the final whistle; for evening matches – from 5.00pm until 1 hour
after the final whistle;
5.9 If you have purchased a Seasonal Box Package, you may also book the Executive Box for use on weekdays
(excluding Bank Holidays) between the hours of 9.00am and 5.00pm subject to receiving the Club’s prior approval (not
be to unreasonably withheld or delayed). If the Club is unable to offer your usual Executive Box, for example because it
has already been booked or an event taking place, we will offer you an equivalent box or small meeting room (subject
to availability). You must not use the Executive Box for the purpose of operating any business, or for an illegal or
immoral purpose, and shall not do anything whilst using the Executive Box which would cause a nuisance or
inconvenience or any damage or disturbance. If you wish to purchase any food or drinks whilst using the Executive Box
on non-match days you would need to contact the clubs Event Coordinator to discuss your requirements and pay them
directly via credit/debit card. To book your Executive Box on non-match days please contact the clubs Event
Coordinator who can diary the appointment to let security know of your impending arrival time.
5.10 The Club will provide you with the necessary tickets for you and your guests in respect of each first team League
match involving the Club to be played at the Stadium of Light during the Season for which you have purchased the
Executive Box. The Club will design and supply a name plate to the door of the Executive Box bearing your company
name; seat plaques in your company name, and an advertising branding panel showing your company name in front of
your Executive Box, if you want to take advantage of the advertising you must let your account handler know so that
we can action this. This is only available to clients who book the full seasonal package for the 2024-25 season.
5.11 The Club will provide within reasonable proximity to the Stadium, car parking spaces for your use or the use of your
guests on Match days at a ratio of 1 car parking space per 4-6 guests; maximum of two per Executive Box. Except
where the Police force define a high-risk match that results in car parking being suspended or relocated to ensure
public safety. Clients will be notified in advance of changes or alternative arrangements. Cares are left at the owners
risk and the Club accepts no liability for damage.
5.12 The Club will take all reasonable precautions for the security of the Executive Box, however all personal belongings left
in the Executive Box are left at the owner’s own risk.
5.13 Executive Box use is for the Clubs first team football league matches only and not for cup games, events, concerts or
Sunderland University Graduations, which are sold separately.
5.14 Any food that has not been consumed cannot be carried over to the next match. Drinks packages can be carried over
to the next match, up to the maximum capacity of the fridge, i.e. drinks for the following match are only able to be
topped up to the fridges capacity, even if this means receiving less than the ordered quantity.
5.15 The Club reserves the right to close Executive Boxes from 1-hour after a match finishes.
6. FOOD AND DRINK
6.1 Neither you nor any of your party shall be permitted to bring any food or drink into the Stadium and the Club reserves
the right to confiscate any food or drink as necessary.
6.2 For packages that include food, the Club agree to provide such at its own cost as per the specific Hospitality Package
booked. However, if you and/or your party wish to purchase any drinks whilst using the Executive Box you must pay for
all drinks at the time or ordering, by credit/debit card or using the Clubs mobile ordering App.
6.3 On some of the packages you can pre-order drinks, should you and/or your party wish to purchase any additional food
and/or drinks whilst using your hospitality package you must pay for all food and/or drinks at the time or ordering by
credit/debit card or using the Clubs mobile ordering App.
6.4 You undertake that you and your guests will only consume alcohol in a responsible and safe manner and that no
persons under the age of 18 will consume alcohol in the Stadium. The Club operates a Challenge 25 policy and failure
to provide suitable age verification I.D. (limited to driving licence, passport and PASS accredited Proof of Age card)
may result in refusal of service and/or being asked to leave. It is a criminal offence under the Licensing Act 2003 to
supply or purchase alcohol for someone under the legal age limit and the Club reserves the right to hold guests
accountable for any breach of this. The Club will contact the Police where there is a reasonable belief that this has
occurred.
6.5 Food service times are detailed in guests’ itineraries. It is the responsibility of guests to ensure arrival at an appropriate
time to ensure that the Club can deliver the best possible service to all guests.
6.6 Childrens meals must be ordered at least 72-hours prior to a match to ensure availability. The Club will endeavour to
accommodate children’s meals that are requested on the day of a match; however, this will incur an additional
surcharge, payable at the time of order.
6.7 The Club aims to accommodate all dietary requirements and requests where possible. These must be communicated
at least 72-hours prior to a match to ensure availability.
6.8 In the event of there being insufficient or excessive numbers of guests in any part of the Clubs Hospitality (for example,
during Cup matches), the Club reserves the right to relocate guests into another suite to ensure it can offer the best
possible service. Guests will be notified in advance.
6.9 The Club operates a varied menu that consists of recipes and meals on a one-off basis and therefore the majority of
food items are exempt from the Calorie Labelling (out of Home Sector) Regulations 2021, specifically because the
menu consists of ‘temporary menu items on sale for less than 30 consecutive days and a total of 30 days in any year’.
Calorie information is available for all pre-packaged items such as biscuits and guests should ask a member of staff for
more information if required.
6.10 Food cannot be taken off the premises.
7. FOOD ALLERGENS
7.1 All food products provided at the Stadium are subject to the Food Information Regulation 1169/2011 (as amended from
time to time) (“the Regulation”). The Club acknowledges and understands the Regulation has identified 14 key
allergens that consumers need to be aware of with food produce including pre-packed and non-pre-packed food.
7.2 The Club agrees to always adhere to the Regulation. However, the Club requires you and your guests to identify any
allergy to the Club prior to the point of sale, and no later than 72-hours in advance of a match to ensure availability.
7.3 The Club shall accept no liability for any accident, injury, death or claim that should arise in relation to the Regulation
should you fail to notify the Club of any allergy at the point of sale.
8. MATCH & TEAM SPONSORSHIP
8.1 Upon purchasing a Match Sponsorship Package, the terms agreed between both parties will be confirmed to you on
email where possible however they are also displayed at www.safc.com/hospitality/sponsorship
8.2 The package will detail your food and beverage allowances, however the following shall apply:
a £200 bar allowance shall be granted to a Match Sponsorship package whereupon there are 10 guests (increase of
£20pp if more than 10); or
8.3 a £200 bar allowance shall be granted to an Associate-Match Sponsor Package whereupon there are 10 guests
(increase of £20pp if more than 10);
9. LIABILITY
9.1 You are responsible for your property and the property of your guests whilst in the Stadium (to include the Stadium car
park and any other venue in which the Club offers Hospitality Packages from time to time). The Club shall not be held
responsible in any way for the loss or damage to and such property.
9.2 The Club will accept liability for death or personal injury, which is proven to be caused by the sole negligence of the
Club.
9.3 The Club will not accept liability for any losses, which you suffer as a result of your negligence or the negligence of any
of your party;
9.4 special, indirect or consequential loss including but not limited to, loss of profits, loss of business, loss of revenue, loss
of goodwill or loss of anticipated savings;
9.5 loss arising from any claim made against you by a third party;
9.6 loss or damage arising from your failure to fulfil your responsibilities or any matter under your control to a third party.
9.7 You will be responsible for the cost of making good any damage, which you or your guests cause to the Stadium (to
include the Stadium car park and any other venue in which the Club offers Hospitality Packages from time to time) or
the contents within the Stadium.
10. CANCELLATION/NON-PAYMENT
Seasonal Hospitality Packages
10.1 Should you wish to cancel your booking for a Matchday Hospitality Package for any reason, you must verbally notify
the Club, to be immediately followed by written confirmation of the cancellation. In such circumstances, you will be
required to pay the following cancellation fees.
Notice Period Fee:
10.2 after 1 June 2024 - 100% of the total Match Day Hospitality Package;
Match to Match Hospitality Packages
10.3 As referred to in clause 3 herein payment for the package booked becomes due upon making your booking. Should
you cancel your booking then the following cancellation fees will apply to each cancelled Matchday Package to cover
administration costs:
Cancellation date Notice Period fees
More than 61-days prior to the date of Matchday
Hospitality Package.
10% of the package cost
Less than 61-days but more than 28-days prior to
the date of Matchday Hospitality Package.
15% of the package cost plus any shortfall in the
difference between the original selling cost and the
re-sale cost should that be applicable
Less than 28-days but more than 7-days prior to
the date of Matchday Hospitality Package.
50% of the package cost plus any shortfall in the
difference between the original selling cost and the
re-sale cost should that be applicable
Less than 7-days prior to the date of Matchday
Hospitality Package.
100% of the package cost
10.4 Non-notification will be treated as Less than 7-days cancellation above.
10.5 In certain circumstances the Club may have to rearrange match fixtures or cancel your booking, for example because
of adverse weather conditions or the order of any public or local authority or governing body. In the event of any such
fixture changes or cancellation for any reason, including but not limited to the examples above, the Club will honour
your booking for the revised fixture or, at your option and subject to availability, transfer your package to another fixture
of the same category. The Club will endeavour to notify all Hospitality Package clients of cancelled matches, however,
you accept in making your booking, that it is your responsibility to ascertain the date and kick of time of all matches.
The Club will have no further liability to you in the event of any such fixture changes or cancellations.
11. TERMINATION
11.1 This Contract may be terminated immediately if any of the following occur: you fail to pay any invoice as issued by the
Club by the payment date; if you commit any material breach of these General Conditions which, if capable of remedy,
is not remedied within 21 days of the Club’s written notice to you specifying the breach; if there is a regulatory or
statuary charge limiting the Club’s ability to provide the Hospitality Packages and associated service; if any event
occurs which is beyond the Club’s reasonable control, and which prevents it from continuing to meet its obligations
under this Contract;
11.2 The Contract shall also be terminated in the event that the Club’s goodwill and reputation is or could be harmed in
anyway whatsoever by the provision of Hospitality Packages;
11.3 In the event that this agreement is endorsed by a Company, it may also be terminated if any of the following occurs:
11.4 The voluntary arrangement with creditors or if the Company becomes subject to an administrative order or goes into
liquidation (other than for the purpose of reconstruction or amalgamation) or if papers are filed at court seeking a
moratorium as per Schedule 1A of the Insolvency Act 2000;
11.5 An administrator, administrative receiver or receiver is appointed in respect of all or part of the Company’s assets;
11.6 The Company ceases or threaten to cease to carry on business.
11.7 Termination of this Contract because of non-payment by you in accordance with 11.1 above will not negate nor reduce
your liability in respect of the Contract.
12. GENERAL
12.1 Should you book a match-to-match package in the Montgomery Suite for a group of 6 or less persons then you accept
that on such occasions the Club reserve the right to place your party on to a shared table where the Club deem
necessary.
12.2 The Parties warrant that they will not assign any of their rights and obligations under this Contract save with express
permission of the Club.
12.3 Except as expressly provided to the contrary, no term of this Contract is intended to confer a benefit on, or to be
enforceable by, any person who is not a party to this Contract save that the rights, duties and obligations shall insure
for the benefit of and be binding upon any and all successors, liquidators, receivers, administrators or assigns of the
parties.
12.4 Any notice or communication to be given under this Contract must be in writing.
12.5 Nothing in this Contract shall create a partnership between you and the Club.
12.6 Nothing in this Contract shall adversely affect consumer’s statutory rights.
12.7 The Club will not tolerate abuse or threatening behaviour by you or any of your party towards staff. The Club expects
its staff to enjoy working in a hostile free environment and, not to be subjected to any inappropriate comments because
of race, gender, sexual orientation, or any other protected characteristic under the Equality Act 2010. Any person found
to be carrying out such abuse will be refused entry or, if already in the Stadium will be asked to leave and will forfeit
their ticket to the match.
12.8 Should you or any of your guests who are party to the Hospitality Package be asked to leave (or be removed from) the
Stadium as a result of noncompliance with these General Conditions or the Ground Regulations referred to, the Club
will not be liable for loss of amenity and enjoyment of the Match and the Club reserves the right to withhold any refund
for Hospitality guests in this circumstance.
12.9 If any of these conditions are held to be illegal, invalid, or unenforceable this shall not affect the remainder of the
General Conditions, which shall continue in full force and effect.
12.10 This Contract is made under English law and shall be subject to the exclusive jurisdiction of the Courts of England and
Wales.
12.11 An Executive Box cannot be sold or available for hire to third parties where the occupant can profit.